Digital Campaign

The digital leg of the campaign will initiate conversations around safe mobility for women and DMRC's positive role in enhancing that. It entails programs and social media movements such as:-

#WomenOfDelhiMetro: A social media campaign highlighting the inspiring stories of

everyday women commuters of the Delhi Metro.

#GoAnywhereAnytime, #MaiBhiMastMauli and #Chalein: Social media campaigns encouraging women to claim the city fearlessly.

Physical Campaign

The physical leg of the campaign will extend this celebration to the city with 'Claim the City.' interventions such as:

Murals by Women Artists

Aligning this campaign with ongoing International Women's Day activities by DMRC, the City of Women team curated a mural on the theme 'Delhi-NCR as a City of Women' for the Dwarka Sec- 14]Metro Station. The powerful mural on women empowerment has been conceptualized and designed by the women-led team at Nori Narrative along with Swati Kharbanda and executed by an all-women team of 12 talented muralists from across the country. It shows women of different age groups and backgrounds confidently claiming public spaces throughout the city.

The mural was inaugurated on March 6 by Vikas Kumar, Managing Director, DMRC, and Dr Shalini Singh, with the team of muralists and representatives from Vedica and the Nori Narrative.

The Dwarka Sec-14 metro station is a canvas of hope, resilience, and empowerment today. The project intends to change the narrative around women’s freedom and safety in Delhi. It aims to build a tribe of fearless independent women who claim the city and inspire others to do so.

In the News

Major news publications have covered the City of Women Campaign and the initiative is being talked about and discussed in actionable social and government circles in Delhi.

Some snippets:

Dwarka Metro Station Makeover: Painted wall murals advocate role of city’s lifeline in women’s safety

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12 Women Paint Wall Mural At Delhi Metro Station For Women’s Day

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Women at work: Metro station in Delhi’s Dwarka gets a makeover

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Delhi Metro dedicates mural wall to women commuters

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All-women artists’ team creates mural with social message at Delhi Metro station ahead of Women’s Day

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Delhi Metro Dedicates A Wall To Signify Women Empowerment, Mural Work By Women Artists Inaugurated At Dwarka Sec-14 Metro Station

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World Womens Day: 'Delhi NCR की महिलाएं कितनी हैं स्वतंत्र', जानना चाहते हैं तो पहुंचिए द्वारका सेक्टर 14 मेट्रो स्टेशन

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Delhi Metro dedicates a wall to signify women empowerment, mural work by women artists inaugurated at Dwarka Sec-14 Metro Station

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