Economics
A YouTube Channel that explains basic economic concepts and also shows applications of those concepts in our everyday lives. They have multiple engaging video series such as "Women in Economics", "Econometrics" and "Principles of Microeconomics" with small 10-15 minute videos
How IKEA gets you to impulsively buy more
Marketing
The video briefly talks about the Gruen Effect and how store architecture is important in influencing behavior to make people indulge in impulse buying
The Seen and Unseen - A Venture Capitalist Sees the World
Business and Management
This podcast, which features guest Sajith Pai (Director, Blume Ventures), explores what Sajith has learnt about media, entrepreneurship and the startup ecosystem in India, through his time as a journalist and as a director of a VC firm. He shares an interesting socio-economic segmentation of India - India 1, 2 and 3 - and how serving each market is like serving a different country. The podcast also has a link of articles along with it which will be of great interest to those of you who want to better understand the startup funding and valuation, among other things
Moneyball: The Art of Winning an Unfair Game
The book that inspired the movie "Moneyball", this is a brilliant read that gives you a great perspective not just of statistics and management, but also baseball - the game. The book's popularity has also helped it to find its way into the official reading lists of B-schools such as Wharton and HBS
How to Win Friends and Influence People
Business and Management
Although this book may have been released in 1936, it remains one of the most popular and important (and for some, also divisive) books in the field of management. The book dives into ways of managing and handling people and ways to convince them to think in your way
Prospect Theory and Loss Aversion
Behavioural Finance
Prospect theory is one amongst the many basic theories which form the basis of behavioural finance. As per PT, when choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain
The CEO Factory: Management Lessons from Hindustan Unilever
Business and Management
Written by Sudhir Sitapati, one of the Directors who spent his entire career in HUL, this book delves behind the giant machine that is HUL and how it has managed to produce so many individuals that went on to become CEOs of other large brands/companies. It highlights how marketing is the heart of every business and how HUL has been able to learn and leverage that fact for years
Buyology: Truth and Lies About Why We Buy
Marketing
Martin Lindstrom analyzes what makes people buy and attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements.
Papers
Short Stories
Pick a skill you want to improve. Practice it and keep a calendar. Write down how you've been improving, and use the space to organize the feedback that you've been receiving. Some examples of questions to ask yourself:
Unlike a personal diary entry, these entries are supposed to be more objective than writing about your feelings.